Sisters Charli (18) and Dixie D’Amelio (21), the highest-earning TikTok stars in the world, almost missed the multimillion-dollar success of their collaborations. The two hated each other for years, they now reveal.
“We hated each other, we really hated each other,” Dixie confessed this week on actress Drew Barrymore’s talk show. “We often didn’t speak for weeks.” The sisters had adjoining bedrooms and “shared a wall,” but their bond didn’t go any further, Charli said.
When they went to high school around the age of fourteen, everything changed. “It came out of nowhere,” Dixie says. ,,We became best friends, she came to parties with me every weekend.” The two still have a good relationship and now even live together. “I can’t even remember our last fight,” Dixie said.
Their also well-known parents Heidi and Marc, seen with their daughters in the reality series The D’Amelio Show, it is better to stay away if their offspring do get into trouble. “They just make it worse,” Dixie says. And Charli: ,,Then they ask: what are you arguing about? While our fight is long over. We were done with it ten minutes ago.”
The good bond between the sisters is not only beneficial for the atmosphere, but also for their bank account. Dancing and miming brought them millions of followers, now dancing and miming with products in their hands also earn them millions of euros. TikTok stars sometimes ask 440,000 euros for one post in which they promote a product, according to business magazine Forbes.
With income of 15.4 million euros (for Charli) and 8.8 million euros (for Dixie), the sisters were the highest-earning TikTokkers in the world last year. They work separately from each other, but especially often together, for example on their fashion brand Social Tourist.
Charli was the undefeated queen of the video platform in terms of followers for a long time, but that time is over. Last summer, prankster Khaby Lame, known for his dry reaction videos, passed her by. He currently has over 150 million followers, Charli ‘only’ 147 million. Dixie has to make do with more than 57 million fans.
Continue reading below Khaby Lame’s post:
Nevertheless, Charli remains attractive for major brands, because she herself is part of the target group that they like to reach with advertisements. Today she showed how she shines in a new campaign from luxury brand Prada:
Also listen to the AD Media Podcast with this week Angela de Jong’s reaction to the much-discussed scene in Five live, the panel disagrees about Wietze de Jager’s parental leave and Rampvlucht is discussed. Listen below or subscribe via Spotify or iTunes.
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