[BLOG] Something you ‘ve been hearing for years and perhaps experiencingyourself is that Dutch radio is dying. Almost nothing happens that stillappeals to the imagination, everyone neatly finishes his or her playlist, if aradio producer is already in the news, it is because he wants to sleep in anextra day a week. What a poverty, you often hear. With a few exceptions, theDutch radio stations are all the nicest boy in the class, nothing reallystands out in the field of entertainment, noise, craftsmanship or excitingmatters. Veronica who are going to broadcast from a train, is that what wehave to do with in 2022? Fortunately, there is still Eddy Keur, on both NPORadio 2 and 3FM!
Let’s take a professional look at what makes the Keurbaas, on Friday afternoonon 3FM and last week as a replacement for Ruud ‘hakkel en lispel’ de Wild, sounique that other (young) jocks could take an example from. Just compare ashow by Ruud de Wild to that of Eddy Keur, what a difference and what asadness that amateur painter brings every afternoon. Give that important timeto your replacement if you clearly don’t feel like it anymore Ruud.
Eddie dares If you hear Keur in conversation with a fellow jock, file reader or listener,he doesn’t shy away from turning something boring like traffic information ora crosstalk with Gijs Staverman into something fun. By a little joke, acomment, a sound effect, whatever. Good radio is entertainment, you are notthere just to have fun with your colleagues, you are there to entertain thelistener and Eddy understands that like no other.
Eddie is standing Keur, unlike his lazy sidekicks, newscaster or fellow jocks who insist onsitting, stands on his radio shows. He knows that things should be asenergetic as possible and partly because of that, he swings the pan, the wholethree hours. Does not poop, breathes better and can therefore make longersentences.
Eddie makes contact Have you ever noticed how few jocks actually connect with their listener, evenwhen they have someone like that on the phone? The aforementioned Stavermanalso has such a hand. Talking a little autistic over the listener’s head, evenwhen you’re talking to him or her on the phone. My God how embarrassing tohear that is always the case. Eddy listens, feels like a listener, gives himjust enough space and ensures that they once again turn it into entertainmenttogether. And he doesn’t even need the voxpro for that, he does it all live.
Eddy knows the difference is in the details design. One uses it to promote themselves all the time, the other to give theshow that extra sauce. Because it is not a SHOW for nothing. I heard that Keurhad been busy collecting the right jingles, beds, sweepers and sound effectsfor that one new Friday afternoon show months in advance. And that pays off.What energy and what cohesion. This is what radio was invented for. Nothingold-fashioned, the people who treat the medium so cowardly and dare nothing,that’s only back to the 1970s.
Eddie is herself It’s always easier said than done: being yourself on the radio. But Keur isreally EXACTLY the same in real life when you see him on the radio. Iinterviewed him once and was a guest on his NH radio show: he doesn’t play apersonality, he IS a personality. On air and off air.
Eddy has a large vocabulary I’ll translate that word: Eddy has a large vocabulary. You won’t hear himboringly read a message, he tells it in his own words. For example, I recentlyheard the word ‘ejaculate’ on him on the show, in connection with a fin whale.Think again about the average jock, who would have just read the message andthen start the TV tune of Flipper. Keur understands that language is the mostimportant tool with which you bring radio to life!
Eddie makes everything of himself Big tip from the better radio books in America: ‘make it your own’. Make ityours. Eddy approaches everything he does in his shows the Eddy way. Don’t beput off by the format, the obligatory songs, actions, etc. This keeps italways sounding fresh and new.
Eddie is preparing well The best radio shows sound like they’re being pulled out of the box, butthey’re prepared down to the last detail. Keur puts in the necessary time itsounds like, but not too much. He stands like a conductor in the orchestra pitwith his fellow musicians making it a vibrant whole.
Eddie has timing Keur moves along with really everything that can be heard. Whether it’s anintro, a bed, a disaster or a backsell. His voice, timing and pronunciationmatch what you hear in the background. It coincides. Listen to 538 for a dayand you will regularly hear jocks talking in a LOW voice over a HYPER bed. Orjust keep talking staccato in the intro to a song by Maan as by David Guetta.It doesn’t mix, it doesn’t sauce, doesn’t sound and that’s why it quicklybecomes irritating. Not to mention what De Wild is doing there everyafternoon, that trick has now really been worked out in 2022.
And so on And so I can go on sticking feathers up Keur’s ass for a while. It’s nice tosee (and hear) how much he stirs up with the average jock and listener. Tocritics I would say let’s not turn things around, this is not ‘old fashioned’,this is what radio is for. First dare to make a radio show so energetic,creative, involved and enthusiastic, only then can you criticize those fewjocks who can and dare to make it like this. What they do go wrong with 3FM,by the way, is to immediately launch a gigantic advertising campaign for thosenew guys in the morning with ‘listen the best morning show’. The listenerdecides for himself, what is nice and what is not, you don’t get that forcedon them.
Patrick Kicken
Check out Eddy’s own YouTube channel, where he regularly posts compilations ofhis radio shows. Can you judge for yourself whether what I write above istrue. And if De Wild is smart, he doesn’t see Eddy as a competitor, but itwakes him up to rediscover the love for our beautiful medium.