Despite six years of musical silence, Rihanna (34) is still the second most successful performer in the Top 40. Finally, the singer returns to the stage and on the intermission show of the Super Bowl. Where was Rihanna all this time?
Take a look at Rihanna’s website and all you’ll find are posts about lingerie, skincare products, and makeup. The latest lipstick, a nice scent or a bottle of oil for supple skin? Rihanna offers it all.
It fits in with the image that has arisen in recent years of the singer who was born on February 20, 1988 as Robyn Rihanna Fenty in Barbados. Pop queen Rihanna built a real business empire, started her own charity and had her first child, a son, in May with American rapper A$AP Rocky.
Although not everything worked out – her own clothing line Fenty went defunct after two years – the artist launched several brands in recent years. For example, Fenty Beauty stands for cosmetics, Savage X Fenty for lingerie and Fenty Skin for skin care products. Not that Rihanna left it at that, she presented several of her own shoe lines in collaboration with sports brand Puma and oh yes, she also has an acting career.
Music has been relegated to second place for years. her latest album, Anti, dates back to 2016. A new studio album, her ninth, should have been out long ago. Reportedly, that is a reggae record, which Rihanna announced for 2019. However, he stayed away and so far the singer has not commented on the project.
Still, Rihanna seems busy with new music right now, something that would align well with her announcement to perform during the Super Bowl break in February. The American football season finale is one of the most watched sporting events in the world. Alone and together with A$AP Rocky, Rihanna has recently been spotted at a music studio in Los Angeles on several occasions. That will not be a coincidence, although the question is to what extent her original plans for the new album have survived.
The Super Bowl intermission has long been a marketing stage that benefits the world’s greatest artists. From Coldplay to Madonna, from Michael Jackson to the Rolling Stones and from Lady Gaga to Prince of Beyoncé; all benefited from a huge TV audience. Rihanna will follow up on a whole company on February 12, as the intermission show this year was provided by no fewer than five colleagues: Eminem, Dr. Dre, Mary J. Blige, Kendrick Lamar and Snoop Dogg.
Her fortieth (!) and last song in the Top 40 may come from 2017 (a guest role on Wild Thoughts by DJ Khaled), there is still only one artist that Rihanna (Diamonds, Umbrella, Shut up and drive) trumps in success in this chart. David Guetta has been the king of the Top 40 for a year, the lead that Rihanna held the five years before. She had in turn, very symbolically, replaced the pop queen of yesteryear: Madonna.
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